The Alliance Rebrands to Celebrate a Bright, United Future for Black America

The African American Alliance of CDFI CEOs (The Alliance) is thrilled to announce its new brand identity. Guided by our Strategic Plan, this is a bold step forward for our organization, and we’re excited to be taking it. 

We’re proud of our history, and we’re committed to building on it—and shaping a brighter future. That’s why we’ve spent the past few months working on a new look that represents who we are as an organization now, and who we’d like to be in the future. As we evolve, it is our aim to be transparent and respond to the needs of our diverse Black community. 

New Logo:

The new identity is inspired by themes of afrofuturism—a way of imagining possible futures through a Black cultural lens. The logo utilizes an abstract icon, reminiscent of a rising sun, but symbolizing the Alliance as a community or collective. It represents our mission to build a movement of connected institutionally diverse, Black community leaders and their allies working to transform Black economies across the U.S.

The Alliance was formed because we saw that historically the racial wealth gap has profoundly impacted Black-Led CDFIs and Black communities. In generational wealth, home ownership, access to capital, and entrepreneurial investment, African Americans face significant and systemic challenges to reaching true economic freedom.  
We believe that when we come together as institutions and individuals committed to each other’s success—and share resources along with our expertise—we can build a better future for all of us together. 

A Movement for Economic Justice. 
We are excited to launch this new brand and a new website, which is central to the organization’s goal of creating a national network dedicated to increasing wealth and opportunities for Black communities. Through a variety of programs and events, we plan to accelerate a coordinated and sustained effort towards equitable Black economic empowerment. We can activate new strategies to tackle common racial wealth gap issues, while setting standards for all communities to follow in our footsteps. We do this work through our advocacy efforts as well as by creating capacity building opportunities for our members through access to capital, grant opportunities, peer-to-peer learning, and more. 

As we move forward, we look to future members to create a vibrant and lasting symbiotic relationship. We believe that together we will improve our communities through conscious investments, increased entrepreneurship, and the establishment of Black-led CDFIs in areas that need them most. 

If you have been following along, thank you for your unwavering support! If you’re new here, welcome! We are excited to continue our work empowering the next generation of Black leaders and working together to close the racial wealth gap. 

Be Steadfast! 

Lenwood V. Long, Sr. 
President & CEO, The Alliance